Operated by PAC, Beirut Duty Free is a leading travel retail destination serving passengers at Beirut Rafic Hariri International Airport. PAC Beirut Duty Free combines international retail standards with distinctly Lebanese service, hospitality and character.
Its retail environment brings together major international brands and a carefully selected range of Lebanese products. Recognized through several industry and brand awards, PAC Beirut Duty Free has also been selected by major international brands to pilot new concepts and initiatives for the region, reflecting its position as an important market within Middle Eastern travel retail.
PAC Beirut Duty Free is one of the last places travelers experience before leaving Lebanon and one of the first to welcome them when they return. This role inspired First & Last, a film created to recognize the people, relationships and emotions surrounding every departure and homecoming. It is also the idea behind the brand signature, Between Home and Away.
PAC Beirut Duty Free continues to evolve its retail experience, services and digital presence around the needs of today’s travelers, while remaining ready to welcome them home and always looking forward to seeing them again.
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Between Home and Away is the long-term brand signature of Beirut Duty Free, operated by Phoenicia Aer Rianta Company (PAC), and the foundation of its future communication.
It reflects the unique place the brand occupies between departure and arrival, goodbye and welcome home. It expresses Beirut Duty Free’s commitment to creating meaningful connections with travelers throughout their journey.
As the brand continues to evolve, Between Home and Away will guide future campaigns, customer experiences, retail initiatives and digital communication, creating a consistent and recognizable identity across every touchpoint.